Tradies often feel that their time is best spent getting the job done, but the success of a trades business can also be dependent on marketing and networking as well as completing jobs for clients. As an accountant for tradies offering high-quality business planning services in Melbourne, SP Solutions is on hand to deliver practical advice on how to start networking effectively.
It can be difficult to get your business noticed in an industry that is so competitive, especially online. However, committing to a good marketing strategy and networking can really help to create valuable exposure for your business. Networking is a great way to learn from people in your industry and meet potential customers to generate leads.
Prominent accountant for tradies SP Solutions offers these top tips to get started with networking:
Promote your skills within local groups
Find local business networking groups within your community and utilise them to spread the word about your business. Alongside self-promotion, these groups can help business owners to create a support network around them and find helpful service providers such as accountants, lawyers and suppliers. Business owners within these groups who operate in similar industries may also be more accessible and willing to refer their clients to you for jobs to complete.
Utilise your existing customers
Recommendations are one of the most powerful marketing tools that a business can benefit from. Potential customers are more inclined to trust a business owner based on the advice of someone they trust. Completing work to a high standard will leave a great impression and make a customer more likely to recommend you to a friend or family member. It also pays to ask if customers would be willing to recommend you to their peers in return for a special offer. Nurture your existing leads and reap the benefits of their recommendations.
Network on social media
Social media can be utilised as a powerful, inexpensive networking tool. By targeting social media users in your local area, you are likely to receive high-quality leads and create a local network for your business. Whether on posting on LinkedIn or joining a local Facebook group, utilising social media correctly can make your business appear professional, well-connected and most importantly, credible.
SP Solutions offers business planning services in Melbourne and is on-hand to provide expert advice on networking to help trades businesses grow.
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